6. Encourage full integration and inclusivity with other community-based initiatives
As discussed in Item # 2 of Our Unique Approach, creating a community of hosts who pursue a shared vision,is a critical aspect of our work. But, if acting alone, such a community would be ineffective. The visitor economy is just one thread in the rich economic tapestry unique to each place.
Fortunately, the number of community-based and community-oriented organisations, consultancies and initiatives, who are committed to nourishing local living economies, has mushroomed in recent years. Members of now ubiquitous Destination Marketing Organisations (DMOs) also have a stake but, as their mandate is primarily marketing and as the living economy organisations rarely mention tourism, a gap exists. Conscious Travel tries to fill this gap by encouraging hosts to become active localists and identify as many suitable organisations with which they can collaborate as possible.