Insights

The biggest but unrecognised challenge facing DMOs today
This post was originally published as a guest post on DestinationThink! here. After interviewing dozens of destination marketing leaders, Destination Think! identified fifty individual, albeit interrelated, challenges facing the industry. They then grouped these...

Do planet and profit need to be at odds?
DestinationThink! is getting ready for its Summit in New York in October (pdf) and one of the themes is titled Profit and Planet. Partly in preparation, the following discussion formed the third in a series of interviews conducted by David Archer of Destination Think!...

Has the growth of tourism become a wicked problem?
This post describes the characteristics of “wicked problems” and suggests that given forecasts of tourism’s continued growth, the term might apply. The designation is important because wicked problems cannot be solved in conventional ways. A new kind of thinking is required.

Why Tourism Needs More Meerkats and Fewer Ostriches
The capacity to survive and innovate in periods of change develops when people behave like meerkats and look out for one another and the group. Given a potential unwillingness to identify “over tourism” as a threat to tourism, it would appear there are more ostriches at work and we need more meerkats.

Travel + Social Good – It all starts with Why
On Wednesday of this week I set off for New York to join 150 people committed to figuring out how to make responsible tourism go mainstream at the Travel + Social Good 2016 Summit. I’m encouraged because it won’t be a talkfest but a re-design workathon. I am...